Design is multi-faceted in its technical and artistic meanings. Essential digital design starts with how best to anticipate and serve the user. Digital design requires logic and understanding digital architecture: which elements are foundational, which elements are evolutionary, and which elements are intended for frequent changes. DATA begins each project confirming our understanding of the user and how the user can best access the information being presented.
Compelling graphics including brand support and user focus is the unique Picasso factor in each development company. Designers can seize the moment and convert an impulse into action. Active use of a site or application is the definition of success in design. Continued use signals useful information or products. Design continues to watch those trends delivering fresh content to established and evolving user preferences. DATA’s Emmy Award winning design team is both technical and creative.